Good news for content publishers and retailers. For the first time, product promotions are able to target to relevant content at realtime.
Using our Content-Driven Promotion tag (CDP), publishers can promote products relevant to their content. Here is how it works. You (publisher) drop the tag to your content and the tag will do the rest: extract the content; identify categories and keywords; match product promotion; display product promotion banner along with the content. For most flexible and accurate, you can also provide the content programmatically.
Without CDP, you have this:
With CDP, you have this:
Posted by Gary Guo on September 15, 2016